You have the vision. I assemble the operations stack: CRM, automation, lead generation, web infrastructure, and content, so your business actually runs.
Why “FrankenOps”?
I chose the name because I thought it was a funny way of acknowledging that making a business work is a messy process for a lot of people. You pick up a tool and replace it with another one; you move things around. Frankensteining something that finally works is just part of the learning curve and you don’t need to shy away from it.
What FrankenOps does
FrankenOps handles the operational layer that most small teams don’t have time to build properly. That means CRM setup, automations, outbound systems, web builds, and content are all brought together as one coherent setup instead of a scattered pile of tools.
It’s built for founders and small teams who are past the “figure it out as we go” stage and need the backend of their business to actually hold together.
// Founder
Kristiane Betinol
I'm a fractional ops specialist based in Cavite, Philippines, with a background in CRM builds, automation, Webflow, and outbound infrastructure. When you reach out, you're talking to the person actually doing the work.
The stack, assembled.
Everything a growing startup needs to stop doing ops by hand, built to spec.
CRM Build & Config
A CRM that reflects how your team actually sells: custom deal pipelines, properties, lifecycle stages, and workflows that make your data useful.
Automation & Workflows
Connect your tools, eliminate manual handoffs, and build processes that run while you sleep. From onboarding sequences to multi-step Zaps.
Lead Generation
Targeted prospect lists, outbound sequence setup, and sender reputation management so your pipeline stays full without burning your domain.
Web Infrastructure
Webflow builds, DNS and Cloudflare configuration, document storage, and the technical plumbing that keeps your site fast, secure, and functional.
Content Production
Articles, blog posts, and LinkedIn content built around your brand voice. For founders who need to show up consistently without spending hours doing it.
Graphics & Visual Content
Promotional graphics, social media visuals, and branded content edits. On-brand assets turned around fast. No design agency required.
Payment System Setup
Stripe or PayPal payment pages configured, tested, and connected to your CRM or invoicing system. Get paid faster without the back-and-forth.
Remote Ops Retainer
The whole stack, ongoing. I act as your embedded ops person: no full-time hire, no agency overhead, just the work done right every month.
It's alive!
A selection of sites, systems, workflows, social media content, and branded materials assembled for clients across industries.
Low Vision Website Build
Webflow build, document upload system, Cloudflare R2 integration, accessibility audit and low vision adjustments. Built and deployed a fully accessible site with a secure document upload pipeline, functional for low vision users on launch day.
HubSpot CRM Build
Custom pipelines, deal properties, workflow automation, custom calendar booking widget. Replaced a spreadsheet-based sales process with a fully automated CRM that the team actually uses.
Social Media Content
Graphic creation, copy, and scheduling for promotional posts. Consistent on-brand content delivered across multiple clients so founders are not writing captions or opening Canva.
Informational Materials
Research and creation of branded information packets. Produced print-ready materials that gave the client a professional leave-behind without the design agency budget.
Cloudflare Infrastructure
DNS configuration, Pages deployments, Workers scripting, R2 object storage integration, and SSL management for client web properties
Supabase Backend Setup
Table schema design, row-level security configuration, and REST API integration. Used as a lightweight backend for custom dashboards and booking trackers synced via Zapier webhooks.
Pick how you want to work.
No one-size-fits-all. Hire me for a single job, keep me on retainer, or start with a package built for where you are right now.
Just the thing you need.
Scope it, price it, build it. No ongoing commitment. Ideal when you have one specific problem to solve or want to try me out before going further.
- Pick any service from the stack
- Flat project price, agreed upfront
- Delivered with documentation so you own it
- No retainer required afterward
Examples of what a project covers:
- HubSpot or GoHighLevel CRM build — custom pipelines, properties, lifecycle stages, Zapier automations, and workflows bundled in. Pricing starts at $800
- Webflow site build — copy drafted for your approval, contact form, domain purchase, and DNS setup included. One-pager (up to 5 sections): pricing starts at $600, 1 round of revisions, 1-week turnaround. Three-page site: pricing starts at $950, 2 rounds of revisions, 2-week turnaround
- Apollo outbound setup — prospect list, email sequence copy, and a walkthrough so you can operate it yourself. Pricing starts at $600
The fastest way to get your ops off the ground.
Bundled services at a better rate. Designed for businesses that need more than one thing done and want it to work together from the start.
- Launchpad — CRM + automation + payment setup, one flat fee
- Ops Essentials — monthly CRM, automation, content, and web maintenance
- Outbound Starter — Apollo setup, prospect list, and email sequence
- Web Presence Pack — Webflow build, DNS, brand voice, and launch content
- Full-Stack Growth — the whole engine, every month
- Content Bundle — 3-4 SEO/GEO articles and 9-12 social media posts per month, plotted on a content calendar. Pricing starts at $950 for a one-month batch, or $700/month when you pay upfront for 3 months
Packages save you 15–30% vs. booking services individually. Ask me which one fits.
I stay in the stack.
Ongoing ops support on a monthly basis. I act as your embedded remote ops person: available, accountable, and already up to speed on your systems.
- Fixed monthly scope, no surprise invoices
- Priority turnaround on requests
- Regular check-ins and async support
- Scales up or down as your needs change
Two tiers available. Light maintenance at $700/month — as-needed CRM, automation, and web upkeep, plus 3-4 SEO/GEO articles and 9-12 social media posts on a content calendar each month. Operations management at $1,300/month — everything in light maintenance plus full ops oversight and a weekly alignment call and report.
Send me the brief.
No discovery calls that go nowhere. No proposals that take two weeks. Just a clear process from start to finish.
Send the brief
Fill out the contact form. Tell me what is broken, missing, or what you are trying to build. You will hear back within one business day.
I scope it
I come back with a clear scope, timeline, and flat price. No surprises, no hidden retainers. You approve before anything starts.
I build it
I do the work asynchronously. You stay in the loop without being in the weeds. Deliverables are documented so you own them.
Keep me or hand off
Go on retainer for ongoing ops support, or take what I built and run with it. Either way, you leave with something that works.
What people say about working with me.
"She is dependable, skilled, and brings a positive, solutions-focused attitude to her work."
USOperations lead — waste management company
"When given an end goal or project objective, she was able to independently develop a clear plan of action and execute it in a streamlined and effective manner."
GBSenior executive — music PR agency
Ready to stop doing ops by hand?
Tell me what you're building. I'll tell you what I can assemble.
[email protected]